Robin riding a mountain bike on DEEKA ELEVATE 2025 camp, on dirt trail in a grassy field, wearing a blue helmet and sunglasses.

Sophie Johnson, DEEKA cycling & Nutrition coach racing the HERO Dolomites on a dirt trail in a forest, wearing a white helmet, sunglasses, and a white jersey with logos, riding a black mountain bike with the number 61 on the front.

Joe riding a gravel bike bike on a dirt trail through a forest with tall pine trees and a cloudy sky, during DEEKA Elevate camp 2025.

British Gravel National Champs 2026, Age Group 45-49, James Parker DEEKA coach on the front.

DEEKA Performance Blog!

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DEEKA Performance Blog! ***

Sophie Parker 10/17/25 Sophie Parker 10/17/25

The Hidden Strengths of Great Athletes: Problem Solving and Adaptability.

A blog which looks at 2 of the most underrated traits of great athletes: problem solving and adaptability. Read how Sophie and James, the founders of DEEKA use these skills every day, not only as athletes but as coaches. And why they believe that being a current athlete only makes them more skilled as coaches.

James Parker 7/24/23 James Parker 7/24/23

How Separating Data & Emotion Can Help You “Feel” Better.

How separating data and emotion can help you “feel” better. This blog looks at how an over-reliance on data can lead to a detachment to emotion. We explore some practical tips on how to become more in-tune with your emotions, and how this will help to reach your potential.

James Parker 6/19/23 James Parker 6/19/23

Why It Is Important To Train With HR Zones & Power Meters.

Why it is important to train with heart rate zones, and a power meter. Exploring ideas on why each one is a valuable tool in it’s own right, but when used together can help an athlete reach their full potential.